167+ Free Business Proposal Templates – Updated in 2022

Close your deals faster and win over potential clients with a stunning project proposal template. Get started with any of 167+ business proposal samples from PandaDoc.

This medical services proposal template can be used by any company providing medical services to another company. Relevant use cases include on-site emergency services, outsourced medical care, and long-term medical services support.

This service proposal template can be used by any B2B services provider. It includes sections for company background, testimonials, discussion of the prospect’s problems and challenges, your proposed solution, pricing, and an implementation schedule.

Use this real estate development proposal template to construct a thorough document detailing your project’s design, feasibility, risk, timeline, and financial considerations for potential investors.

Use this free painting proposal template to create a persuasive and detailed project outline for potential clients. It includes sections for outlining the scope of work, payment terms, your past experience, timeline, and warranty and follow-up work. It is suitable for individuals, independent companies, and larger organizations and can be fully customized with your branding and images.

Competition amongst website designers is fierce, particularly for the business of the new ecommerce brands that emerge on a daily basis. This ecommerce website design proposal template will help you stand out against your competition for sure.

Interested in purchasing a business from another company or individual? This proposal to buy a business template makes it easy to communicate your intent and make an initial offer to the business owner.

This freelance web design proposal is sure to impress your clients, with plenty of space for visual examples of your work, client testimonials, and project execution details. With 5 minutes of your time you can create a web design proposal that sets you apart from other freelancers.

If you are in the business of helping other businesses with audit reviews, use this free audit proposal template to inform your prospective clients on how you can help them through the audit process as well as pass the final review. Feel free to edit where appropriate.

Impress your business clients with this detailed accounting services proposal! The template includes pre-written accounting services description, a large pricing table, and electronic signature fields.

Your construction company is always on the move and on site. Use this Construction Proposal and Agreement to set up your company’s next project.

Captivate prospective buyers with this free real estate proposal template. Quickly specify property details, secondary costs, additional terms, and any other sections you deem necessary. You can also add your own branding and graphic materials with just a few clicks.

If you need a commercial proposal download our free sample here! This commercial proposal template focuses more on the business-case side but can also be tailored to be used for the purchase of products or services or even for a business venture.

How well you present yourself could be the difference between landing that crucial loan or watching your business dreams fade away.

Are you in the web design/e-commerce business? This e-commerce proposal is geared for website design companies focusing on developing professional e-commerce websites for their clients.

Use this email marketing proposal template to create detailed, impressive marketing proposals that showcase the best of what you or your company has to offer. It’s fully customizable, with sections for describing past projects, deliverables, and pricing. You can also add your own branding to the document with just a few clicks.

Our logo design proposal template will help you craft a thoughtful, detailed proposal for clients interested in having you create their company’s logo.

We’ve crafted this template to be used across all engineering fields. Whether you’re in academia, consulting, software, or something else, your pitches will be smoother and better targeted.

This plumbing proposal template makes it easy to create professional estimates for your company’s potential clients.

This free Case Study Proposal Template was created for B2B and B2C businesses in mind. Case studies are essential in any business, especially a growing one. Use this template to help build trust with prospective clients and let them know how others just like them have been successful using your product/service.

Impress prospective investors with this investor proposal template. Tell investors about your company or startup, marketing plan, financial forecasts, and specify how much money you are asking for. Use it to create a comprehensive, persuasive, and detailed document that gives you the best possible chance of gaining the funding your business needs.

Provide your clients with a stunning proposal for your website maintenance services with this easy-to-use proposal template.

Use this template to present three sponsorship packages to businesses who are considering sponsoring your next concert or music festival.

This free investment proposal template is designed for organizations and individuals that are seeking funding from investors. Use it to provide a detailed, concise, and persuasive overview of the current state of your business and to highlight exciting opportunities for growth. It includes customizable sections for describing your products and services, market openings, information about competitors, and funding requirements.

If you are looking to partner up with another business, then you’ll want to use this free Business Partnership Proposal Template. This template sample also allows you to further customize it to your needs.

Is there an upcoming event or convention in your industry that you would like to attend? Customize this free Travel Proposal Template to let your manager know how the company can benefit from your attendance and how much it will cost them.

This transportation proposal template should be used when preparing a proposal for shuttle or VIP transport services for an event.

Use this sponsorship proposal template to persuade various businesses to sponsor your event or product, making sure to focus on the audience and the obvious benefits your sponsors will get out of it.

Clean up the competition, as well as the work spaces, with this Janitorial Servies Proposal template which you can customize for your business according to the services you provide.

Looking for sponsors for your next sports event? This proposal includes three sponsorship tiers, a custom pricing table, and plenty of space for you to show off client testimonials.

Use this Project Management Proposal template to demonstrate your knowledge of the project at hand and why your team is the most qualified to carry it out.

Use this marketing agency proposal template to create beautiful, persuasive proposals for your prospective clients. It’s fully customizable and includes sections for describing your services, showcasing past projects, and displaying pricing packages. Adding your own branding, which will fit seamlessly with the rest of the template, is easy.

Impress potential clients with detailed, persuasive logistics services proposals. Use this free logistics services proposal template to display air, rail, road, and sea service packages, outline pricing, and showcase client testimonials. Quickly customize it with your own branding and images.

Show off your responsive design chops with this proposal template that includes plenty of space for portfolio images of your previous responsive website builds.

Event marketing is a competitive industry. Stand out from your competition with this PandaDoc event marketing template!

Do you perform audits or your clients’ websites? If so, then this proposal will help you outline how a complete website strategy audit can benefit your clients, and detail the timeline and costs associated with having you audit their website and deliver a comprehensive report.

Competition is fierce amongst providers of Android app development. Stand out with this proposal template that includes details regarding native, web, and hybrid mobile apps, and makes it possible for your clients to choose the approach that’s right for them.

Every business needs a web presence. Use this WordPress Development Proposal template to show your prospects your experience in developing websites as well as how you will work with them to create a beautiful and engaging website they will be satisfied with.

Your client is ready to update their website. Use this Website Redesign Proposal Template to explain how you can transform their website into one that converts into more page views and signups.

Use this film proposal template to present your fantastic film idea to producers to gain support and funding.

This window cleaning proposal template is perfect for companies that offer window cleaning services to commercial and residential properties. Use the template to show off images of your work, detailed pricing, and key reasons why a property owner should hire you.

Win clients with this affiliate marketing proposal template. Personalize the pre-written sections to demonstrate your ability to effectively launch and manage results-driven affiliate programs for your prospective clients. Quickly add your own branding, client testimonials, pricing, sales projections, and more.

Does your company provide outsourced HR services? This proposal will help you outline the various human resources that you can offer a client, and put forward a price for a monthly HR services retainer.

This equipment purchase proposal template can be modified to suit any equipment sale in seconds. Simply fill in key customer details, model information, features, warranty information, and pricing, and click send!

Looking for sponsors for your upcoming fashion show? Use this proposal to demonstrate the value of your various sponsorship packages to potential business sponsors.

Commercial printers should use this printing services proposal template to offer a detailed breakdown of their services and pricing to potential business clients.

No two apps are built the same, and that’s especially true when it comes to iOS devices. Apple has exacting standards, you have exacting standards, and your clients will want something incredible that takes their company to the next level.

This wedding photography proposal template is perfect for freelance photographers and photography agencies alike. It makes it easy for you to highlight your unique qualifications, your past work samples, and the photography services that you offer.

You don’t need a tweet or a Vine to explain the importance of a well-crafted social media presence. With this template, your clients will also see the value in honing or boosting their market standing by optimizing their social media channels and better connecting with customers.

Every business needs an optimized web presence. Use this E-Commerce Web Design Proposal template to show prospects your experience in website design, development, and optimization.

Are you ready to admit how much you love Facebook? That’s OK, since all you really need to know is how important marketing can be on the social media platform. Facebook marketing is intense and potentially lucrative, and this template sets up the process in a likeable format.

The competition among web and app developers is fierce, and you need to stand out if you want to grow your business. This HTML5 & web app proposal will help you communicate why you’re the right developer for your prospects.

When it comes to website analytics, it’s just as important for your customers to understand “why” as it is “how” and “how much”. That’s why we built a website analytics proposal template that makes it clear to your prospects why they need your services if they want to succeed.

General contractors don’t have time to spend hours making proposals for every potential job. To help, we designed a general contractor proposal template that you can easily customize for every job. This template is sure to set you apart from the other GCs competing with your company.

Does your company offer car wash services to company fleets? This car wash services proposal template will help you stand out against your competitors when seeking new commercial clients for your car wash business.

We designed this template to help you stand out against other staff hiring services. This staff hiring services proposal template can be used as-is in most cases, but we’ve also included a lot of flexibility so that you can adjust it to your specific services or add further details if you focus on a specific industry.

Even for the experts, definitions differ when it comes to customer relationship management, or CRM. Our template simplifies this process of two-way interaction between business and consumer, making it ideal for landing clients and keeping them happy.

This Inbound Marketing Proposal Template was designed for marketing companies looking to showcase their marketing services, experience, and expertise to prospective clients. This free downloadable template is completely customizable to fit your company’s needs.

Every business needs web presence. Use this WordPress Web Design Proposal template to show your prospects your experience in designing websites as well as how you will work with them to create a beautiful and engaging website they will be satisified with.

Want to wow your prospects? This Youtube marketing proposal template will help you show off your video chops and marketing expertise. Use the video embed feature to show off your work right inside the proposal!

This UX design proposal covers each phase of the UX design process, including initial research, prototype development, and user testing. Use it to outline your UX design process to potential clients along with project delivery timelines and costs.

Are you a busy writer juggling multiple gigs at the same time? Maybe you’d rather do less pitch writing and more actual writing. Online proposals make it quick and hassle-free for you and your clients, providing all the information you need to express your ideas.

Use this Event Photography Proposal to showcase your company’s photography skills and portfolio. Confidently secure your next event booking.

Your marketing proposal represents your ability to market yourself as well as your client’s products. Use this Product Marketing Proposal template to show how you can assist your clients with their product marketing projects and goals.

People always remember the quality of the food and the professionalism of the staff of a catering company. Use this Event Catering Proposal to show your clients how you put on a great event.

Architecture Firms can use this free architectural proposal template to not only describe their specialties, skills, and processes, but also to set out the scope and costs of proposed works, sketches, plans, and drawings.

Use this laundry services proposal template to help build your client base for your laundry services.

Research projects are very in-depth. This comprehensive Research Proposal will show your prospective clients how serious you are about your research.

Impress your residential clients with this solar panel installation proposal. Use the tables to detail system costs, tax credits, and lifetime financial benefits of your solar systems.

A strong copywriting services proposal helps you stand out from the pretenders you’re up against. Show off your understanding of content writing, strategy, and design with this detailed proposal template.

Education is of the utmost importance. Inform your clients on the superior quality of education that your tutors provide by using this Online Tutoring Services Proposal.

A recap of how successful a client’s event was under your company’s facilitation will be sure to help you gain repeat business. Use this Marketing Recap Proposal template to regain that business.

This Property Management Proposal is a great proposal and contract combination that sets out the guidelines for managing a client’s property.

An engaging speaker that provides valuable information can really make an event. Use this Speaking Engagement Proposal to showcase to your clients how your speakers will make their event a memorable one for their audience.

Show your potential clients why your team is qualified to support their human resources needs with this detailed HR services proposal template!

This template is perfect for the insurance agency offering a variety of commercial insurance products to business clients. Offer your clients property, general liability, auto, workers’ comp, and commercial umbrella insurance in a single, easy to read insurance services proposal.

Put your business’ flooring expertise on display and gain new clients by adding photos of your work, customer testimonials, and project details to this customizable flooring installation and repair proposal template.

Use this free event proposal template to offer event management and planning for any business, sporting event or otherwise.

This job proposal template is perfect for an HR department or recruitment agency to look to fill a new position.

Your branding proposal represents your brand and marketing capabilities. Customize this branding proposal template with photo examples of your work & how you can represent your clients.

It’s impossible for your clients to market businesses without knowing their audiences. This Marketing Research Proposal Template gives you the credibility to provide this service.

Your Marketing Proposal represents your ability to market yourself and thus your clients. Customize this Marketing Proposal Template with images and examples of how you can service your clients.

Realtors and private property owners can use this lease proposal template to contract new tenants.

Architects and firms can use this architectural proposal template to set out the scope and costs of proposed works, including sketches, plans or drawings, and then track the parts your prospects are looking at.

Presenting your thesis proposal is probably the most important moment of your academic career. Use this thesis proposal template as a guide for organization.

Any freelance web designer or design firm can use this website design proposal template to jumpstart their standard proposals, covering Concept Development, Design, Technical, and Testing. You should customize this agreement to your client’s specific needs and to highlight your experience.

Market research is a simply essential part of both marketing and of starting your own business. Use this Market Research Proposal Template to sell your vital services.

Edit this Training Proposal Template to reflect your experience, talking about how you can use it to train your subjects properly.

You want to sell advertising space for your media. You need to customize this persuasive advertising proposal template to make it more appealing to your clients, who will know that your media source shares their audience.

In the PR world, everything you send to your clients, including your business proposal, reflects who you are, which is why you should customize this free public relations proposal template to reflect your awesomeness.

Show off your graphic design company by adding photos and examples of your work to this customizable graphic design proposal template.

You want every step of our sales process to represent your IT company as cutting edge. Use this IT Project Proposal template to create a brilliant, convincing proposal.

When a company is looking to outsource, you want your business to stand out of the pack. Customize this free project proposal template to paint your company as a solution.

Use this bid proposal template as a jumping off point to clearly outline the project you are looking to outsource.

You need a technical proposal template to prove your technical prowess that went into designing an invention that will solve a problem.

You’ve poured your heart and soul into the pages of your book. Customize this book proposal template to persuade a publisher to print and vend your bestseller!

You have such an important project that you put out an RFP. We will help you explain your requirements and needs to customize this clear and concise request for proposal template.

Use this free financial funding proposal template to present your organization as responsible and worthy of funding.

Use this free video proposal template to show off your videography services skills or your ability to create and produce a movie or film.

This free budget proposal template is perfect for both a small business or a nonprofit to outline funds used for investors and donors.

This free grant proposal template not only helps you put your most professional foot forward, it offers you loads of tips to make your project shine.

Your construction business needs to be on the move and on site. Use this construction proposal template to create, send, track and get it signed from anywhere.

Use this mobile app design proposal template to offer a custom proposal to potential clients for your app design services.

When you are ready to offer your security services to a business or individual, why not use this professional security proposal template to close the deal faster?

This one-page roofing proposal template can be filled out quickly to provide clients with a detailed price estimate for roofing replacement.

This training course proposal template should be used by companies or consultants offering outsourced professional training services to companies or other organizations.

This Salesforce proposal template should be used by companies that work with Salesforce CRM. It can help you to deliver personalised proposals for a potential buyer using Salesforce data.

Impress your clients with persuasive services proposals. Use this free HubSpot services proposal template to tell potential clients about your company, showcase your previous work, and outlined a detailed sales plan based on the HubSpot CRM. It’s fully customizable and can be modified with your organization’s branding.

Win funding from venture capitalists with this free venture capital proposal template. Create persuasive, visually stunning, and detailed proposals that tell potential investors about what you do, how you intend to cater to your market and outmaneuver competitors, and what kind of return they can expect from their investments.

Close more deals with a professional Conversion Rate Optimization (CRO) proposal template. Use it to pitch CRO audits or other services to a potential client.

This game development proposal template can be used by a development agency offering HTML5 game development services. It includes areas for a game description, project timelines, and estimated project costs.

Get started with this product sales proposal template now. This template is customizable and could be used with many different products.

This free Shopify proposal sample is for any agency that wants to pitch their services. This template is an excellent way to create professional proposals.

This residential construction agreement template can be used by a contractor offering custom home builds, renovations, or remodels to residential property owners.

Stand out against other fitness experts with this fitness services proposal template. Include your own headshot, images and testimonials from past clients, and a detailed breakdown of your fitness program to convince potential clients you’re worth their money.

Sales proposals don’t need to be long, complex documents. Use this free one-page proposal template to create clear and concise sales proposals for your clients. Quickly add an overview of the proposal, product descriptions, pricing conditions, and a signature area for the client to approve the sale.

Want to close more deals? This mobile marketing proposal template allows you to impress clients with images and video while giving them three packaged options for your services.

Bands can use this music artist sponsorship proposal template to offer companies an opportunity to partner with you as sponsors.

Use this house cleaning proposal template to show potential customers just how professional your company is, and make it easy for them to select a service package and sign up for your services.

Are you building pay-per-click campaigns? Whether you’re a freelancer or company, it’s always good to have a solid proposal template in your back pocket. You can use this for all your clients, with only minor changes from account to account.

Do you run a pest control business? Use this free pest control proposal template to create detailed, engaging proposals that showcase the best of you have to offer. Modify pre-written sections to tell clients about your company, past projects and experience, available pest control plans, and more. You can also propose specific plans and obtain a client’s signatures.

Need a more impressive proposal? This freelance graphic design proposal template will help you impress potential clients and win more business.

This proposal is a combination Construction Equipment Lease Proposal and Lease Agreement. Let your customers know the quality of your equipment to be leased and the services you can provide so they don’t have to worry about equipment and can focus on the task at the construction site.

This travel agency proposal template is perfect for agencies offering travel packages to individuals, groups, and companies. Use it to impress your clients with agency and agent backgrounds, customer testimonials, itinerary information, and optional add-on items for their trip.

Trying to round up financial backers for your NGO’s upcoming project? This template will help you present your organization, your goals, and your project’s financial needs to any potential financiers.

In the PR world, everything you send to your clients, including your business proposal, reflects who you are. Customize this proposal to show your clients your professionalism and how you can help them with their public relations.

Save time growing your business by automating and sending more cleaning proposals. This cleaning proposal template is legally binding and meets your industry standards.

Use this IT services proposal template to offer a detailed quote to potential clients for managed IT solutions.

Add proof of your work and client testimonials to our photography proposal template to convince and close repeat clients and events.

Use this Event Management Proposal to let your prospective clients know how your company can help plan the best, most memorable event possible.

This customizable interior design proposal template makes it easy to put your professionalism and skills on display. Add details about your business and images, and start gaining new clients.

Your potential clients’ wedding will be one of the most important days of their lives. Such an event requires a detailed, enticing, and persuasive proposal. Use this wedding planning proposal template to introduce your company, outline the various packages you offer, and offer additional services like flower arrangements and photography. Easily customize it with your own branding and images.

This free customizable accounting proposal is great for small accounting firms and certified public accountants (CPAs) looking to help businesses become more efficient and financially stable by leaving the numbers to the pros.

This Recruitment Proposal Template is ideal for boutique staffing firms looking to grow their business and the business of their clients. Customize the services you offer at your staffing agency and let your clients know how you stand up to the competition of the bigger recruiting firms.

Appearance makes an impression and an unkempt office or home landscape area can give the wrong one. Use this Landscaping Proposal to let your prospects know how you can make their landscaped area aesthically pleasing as well as what you will do to maintain the area.

Use this SaaS sales proposal template to provide your team with a standardized and professional sales proposal.

This network installation proposal template is intended for use by vendors installing computer networks in commercial properties. It includes sections for system descriptions, pricing, and installation timelines.

Our software development proposal template lets you create and customize a persuasive online proposal that’s sure to be signed.

In a world in which apps for mobile devices are like grains of sand, you can stand out from the competition with this straightforward and elegant proposal template. It’s easily adaptable to fit any industry, and more suited for Android operating systems, giving potential clients clear visuals of their future tech.

Promoting an upcoming event and looking for sponsors? Use this free Event Sponsorship Proposal Template — that will be sure to garner attention — to pitch to those prospective sponsors.

This SEO Proposal template will help you convince clients that your knowledge of SEO best practices and ability to effectively plan SEO strategies makes you the best choice for their needs.

Use this free catering proposal template to show off your catering and event planning capabilities to sign your next event.

This HVAC sales proposal contains all details and relevant information regarding the scope of work, cover letter, pricing, and other terms requested by a client.

Writing proposals for potential clients can be challenging, which is why we offer this pre-filled business proposal template that allows you to close sales faster and onboard new clients.

This Business Proposal Template can be used by any sales professionals and event planners who regularly plan and host events. You can send this sample proposal to your potential client.

A good IT proposal should identify the prospect’s needs, outline the scope of work, and explain what the next steps are. This sales proposal template does just

This free sales proposal template helps UK companies write better proposals and speed up the sales process. You can customize the business proposal template to meet your business’ needs.

Stand out to potential clients with this free proposal template. You can customize the advertising proposal template to appeal to your prospects and close the sales process faster.

This mortgage proposal template is designed to close more deals and accelerate the document signing process for real estate professionals. Download your free copy today.

This video production proposal template is designed to help video producers close more deals and accelerate their document signing process. Download your free copy today.

Build a complete and customized proposal for your artificial intelligence services in minutes with this proposal template from PandaDoc.

Hiring freelancers from Upwork can be a challenge, but PandaDoc can help! Streamline your onboarding process with our Upwork proposal template.

Supercharge your proposal process with an electrical business proposal template. Designed for commercial and residential electrical businesses.

This sales training proposal template is designed to help sales trainers book new clients. Download your free copy today!

Are you ready to streamline your proposal workflow? Win more business with the PandaDoc marketing consulting template. Download your free copy today!

They say cleanliness is next to godliness. Use this Office Cleaning Proposal to inform your clients of your experienced cleaning services.

Social media is a constantly evolving marketplace. Use this social media marketing proposal template as a legal jumping off point, then customize with your own experience and personality.

This web design proposal template is perfect for the agency that wants to wow prospects who are considering building a new website. It includes detailed service descriptions, pricing, legal terms, and electronic signature.

This concise and customizable lawn maintenance proposal template is ideal for landscaping companies that want to create persuasive proposals for potential clients. Use it to provide a brief overview of your company, outline a detailed lawn maintenance proposal, and specify payment terms. You can also add your own branding and photographs.

This Sales Proposal Template is designed to help you deliver a high quality proposal to organizational buyers. In it, you’ll find areas focused on communicating your identity, your value proposition, your pricing, and your terms.

This website development proposal does dual-duty as an executable contract. Use it when you’re proposing a complete website development project for your client. It includes spaces for previous project examples, project costs, and delivery schedules.

The purpose of this digital marketing proposal is to give you a bit of information about your company and the various digital marketing services your offer, along with information and pricing for a custom digital marketing solution

A lengthy business proposal isn’t always necessary, especially when you’re trying to work with multiple decision-makers. This one-page proposal will help you close contracts faster.

Customize this sales proposal to suit the goals of your prospects with editable pricing tables, testimonials, and standard commercial agreement terms.

What are business proposals used for?

A great marketing proposal can be just as important as an outstanding business plan when it comes to winning new business.

Business online proposals give a potential client all the information they need to make an informed decision about your company, the products or services you sell, and why they should work with you.

Well-organized sales proposals help your business stand out from the crowd during the early stages of the sales process. This is critical because your prospective clients are considering competitors, soliciting bids, and comparing proposed solutions to their problem.

What goes into a business proposal?

While there isn’t a set business proposal format, there are a few basic things that your proposal should have. These include:

  • Cover page or title page
  • Introduction or cover letter
  • Company overview and contact information
  • Executive summary
  • Project overview
  • Scope of work documentation
  • Terms of the agreement
  • Signature field

Sales and marketing proposals are highly flexible and their contents depend on the complexity of the project.

A web design or graphic design proposal might not be as complex a construction proposal for a new building, which might need to include an extensive roadmap and production timeframe in order to meet the minimum requirements of the bid.

No matter your deliverable, your business proposal should help you cross the threshold between marketing and sales. You could include testimonials and a small portfolio of your previous work in order to build trust. A problem statement and basic pricing information are also good candidates for inclusion.

At the end of the day, your business proposal should contain a combination of both custom and boilerplate information.

Include the marketing content that would apply to any customer, but be sure to leave a little room to personalize your proposal so that business owners know you took the time to understand their problem and offer a genuine solution.

Business proposal templates and examples from PandaDoc

While business proposals can help your organization stand out from the crowd, you can’t devote hours to building the perfect proposal every time.

When responding to RFPs or submitting unsolicited proposals, your sales team needs to be able to generate and send content quickly.

That’s why PandaDoc offers free proposal templates to help you create outstanding, customized proposals. While you can download any proposal in our template library as a PDF, signing up for a PandaDoc account will allow you to import our template into the document editor for quick and easy editing.

Browse our business proposal samples and use them to take your sales outreach to the next level.

Frequently asked questions

How many pages should a business proposal be?

It really depends on your business and the complexity of the customer project.

A winning business proposal doesn’t confuse customers. It provides customers with a roadmap to success.

For a simple and straightforward job with a clear deliverable, that may only take a few pages. Proposals for complex jobs could run long enough that they require a full table of contents and a small marketing plan.

Why is a business proposal important?

The business world is competitive. If an organization solicits RFPs, there are dozens of other freelancers, small businesses, and corporate entities bidding to win that contract.

A strong business proposal helps you get noticed and gives new clients all the information they need to contact you.

Think of a business proposal as a self-contained document that tells a client why they should hire you — no Google search required.

How do I write a proposal outline?

Your proposal outline depends on the information you receive from your potential client. If you can use the customer’s RFP as a guide, you can build a marketing proposal to suit those needs.

If you can get your potential client on the phone for a discovery call, you’ll be able to get more information about the project.

Take careful notes and use them to write an effective problem statement based on the call. From there, build your proposal around that information. ?

What type of business proposal do I need?

There are six kinds of business proposals:

  1. Formally solicited
  2. Informally solicited
  3. Unsolicited
  4. Continuation
  5. Renewal
  6. Supplemental

The first three have everything to do with how you find your potential client and whether or not they’re looking for proposals when you contact them. You’ll need to adjust the context of your proposal to match their timeline.

The other three types of business proposals take place based on an existing relationship. If you need to continue work beyond the scope of the original proposal, renew a contract, or do additional work outside the nature of your current agreement, you may need to write a new business proposal to formalize that process.

How can I create my own business proposal template?

It’s easy to create the perfect project proposal template with PandaDoc.

To do this, select any of the free templates from the PandaDoc template library and import it to the PandaDoc document editor. From there, you’ll be able to customize your template to match your brand.

When you’re done, save the document as a template and add variables to easily reuse.

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